Insights
Perspectives on growth, innovation, and building products that matter.
Matt Bjornson
28 Feb 2025
The Product Model needs to be intentionally designed to be cohesive. You'll often hear about 'the Product Model' especially in th...
Matt Bjornson
CEO / Founder
Objectives, Key Results - valuable tool or overcomplicated theater? OKRs have become a staple with companies that shifted to the...
Matt Bjornson
CEO / Founder
See the previous articles in the series Part One Part Two We last looked at the how agile can benefit organizations, and also the...
Matt Bjornson
CEO / Founder
In the last post, we framed the situation and shared how to define a market. On a positive note, agile, when done well, will conti...
Matt Bjornson
CEO / Founder
Markets change and evolve. Markets are a giant feedback loop. It's not even worth talking about whether the market is 'right' or 'wron...
Matt Bjornson
CEO / Founder
I've been rethinking many things, from this website to how I think about engagements and value creation. But to tell the truth, it's a ...
Matt Bjornson
CEO / Founder
Users, Stakeholders, and Customers Aren't these people the same? Interchangeable? Absolutely not. This is an all to...
Matt Bjornson
CEO / Founder
How to set yourself up for failure Failure Porn: Fail fast, fail often. The underlying, implicit assumptions with this fr...
Matt Bjornson
CEO / Founder